PROPERTY SUCCESS: IT’S ALL ABOUT THE WHO

This week’s post is all about the WHO – as it relates to ‘Who Not How’ and in relation to WHO you need to become [in order to achieve your big property goals]. These are probably two of the biggest nuts to crack on your journey to property success. So, let’s dive in and address each of them.

#1 WHO NOT HOW

Anyone familiar with the message from the book ‘Who Not How’ will know that we can’t achieve big goals by ourselves. It takes having a brilliant team around you [the WHO’s] all playing their part to make the end goal happen. 

“Whos” help you focus on your unique abilities and achieve your goals.

The tagline of the book captures the key message as this:

 ‘The Formula to Achieve Bigger Goals Through Accelerating Teamwork’

I had the honour of kicking off mastermind week by presenting the monthly webinar. What insights could I share? Since I had recently presented our whole company vision to our SA business team, I thought that showing behind the scenes of that meeting, and explaining its rationale may be helpful for others looking to build a team for their property business.

In the presentation I drew out and shared insights and rationale to help others think about the different stages and steps in their property business journey, and about the application of who not how.

By way of a whistle stop tour, here are some highlight points:

# The purpose of the team meeting was to enroll each of them in the bigger vision that Chris and I are working towards and to show them how their contribution feeds into this bigger vision.

# Whilst our Serviced Accommodation business started with just myself and Chris, our team is now 9 altogether (split between local and virtual). I highlighted that by empowering our Managers to run the day to day business, it allows Chris and I to reallocate our time and energy to complimentary property businesses.

# The SA business is our cash flow business, and with that cash flow in place we are now focusing more time on adding long term assets to the portfolio through build to rent. 

# Our whole approach to build to rent stems from our SA learnings in being demand-led to provide accommodation solutions to different end user groups.

# I then touched on how much we enjoy applying our experience to date to help others through mastermind mentoring and coaching calls.

# The final piece to the vision that brings everything together is our long term dream of designing and building amazing retreat venues where we can host our own retreats, run high end holiday lets, and donate memorable holidays to families who have a member fighting cancer (something very close to our hearts). 

The purpose of sharing all this was to highlight how it takes a team of WHO’s all doing our part to make the goal happen. I wanted to show the team that because they are running the trading business, Chris and I are able to work on other things that create diversified income, meaning more stability for them and more opportunities for growth and development. 

Now to segway to part 2.

#2 WHO DO YOU NEED TO BECOME?

Imagine it is a year from now, and we are talking, and the mood is celebratory because you have literally had your best year in property so far…

What would need to have happened for that to be true?

More importantly, WHO WOULD YOU NEED TO BECOME, to make that happen?

Answering these two questions, and then helping make those answers a reality is what Chris and I love helping property entrepreneurs with. 

And we are super excited to extend our invitation to our Mastermind Retreat to you.

WHO IS IT FOR?

This is for those who want help to set a clear vision for their best year yet in property, create an implementation plan to make it happen and then go execute that plan.

Jim Rohn famously said, “Don’t start your day until it’s finished on paper”. Well, the same can be said for your year, and this is what our retreat does for you. 

HOW DOES IT HAPPEN?

We bring together a small group of property people to work together over 3 days, away from the front line distractions of the day to day. We walk you through a process to set the vision for the year ahead and then design a psychologically optimised plan to implement the vision.

Following the ignition of the retreat, we create the optimal conditions around you to jump start that 12 month plan with a 90 day execution sprint of weekly accountability. 

WHAT’S THE BENEFIT TO YOU?

# Learn the process for setting psychologically optimised plans

# Come away with your own bespoke implementation plan

# Execute at a far higher level with weekly accountability

# Find your private board of advisors (and accountability group) and journey with them for years to come.

# Make that vision of your best year yet happen, and become the next level you

WHEN & WHERE?

23-26 September in a luxurious setting on Lake Windermere

One of my long standing mentors who coaches high achieving entrepreneurs across the world has identified this key distinction –  amateurs set goals for the year ahead. The pros, meanwhile, are artfully designing implementation plans for their vision.

If you’d like help to set a clear vision for your best year yet in property, design the implementation plan behind it, AND execute that plan…….then we’d love to help you. 

Go here and request a 15 min call to find out more about the retreat, and when we speak we’d also be delighted to offer any advice that might help with your current property projects. 

WHY ACTIVATING THE PYGMALION EFFECT IS A NECESSITY FOR PROPERTY ENTREPRENEURS

If you’re anything like me then finding accelerated paths towards your goals is something you’re always on the lookout for. Just to be clear, I’m not talking about magic buttons and silver bullets, we all know they don’t exist- you can’t one up the universe. Whilst you can’t avoid ‘doing the work’, you CAN find optimal ways of doing things to accelerate the journey and enjoy it rather than battle through it. 

What I’m writing about in this post is one of those optimal paths – a tried and true way to accelerate your property growth journey but minimise procrastination, isolation and stress. That’s why for anyone serious about leveraging property entrepreneurship as the primary vehicle for creating life on their terms, activating the Pygmalion Effect is a necessity. 

What on earth is he on about? (you might be thinking). Lets share some definitions and I’ll explain my rationale so you can draw your own conclusions.

I am fascinated with psychology and human performance, and in the various things I read and listen to the Pygmalion effect is often referenced as a key ingredient for high performance.

Here’s a brief definition form behavioural science consultants, The Decision Lab:

“The Pygmalion effect is a psychological phenomenon that describes how other’s positive expectations of us can become a prophecy, as they lead to improved performance.”

WHY IT HAPPENS

“The Pygmalion effect happens because as social creatures, we are influenced by our own and other’s expectations. If we expect success from an individual, we are likely to give them greater support in order to help them achieve that success. Similarly, if we believe someone has high expectations of us, we will work harder to meet those expectations. Expectations act as a prophecy because they become motivators for hard work.”

If you’ve read this far, hopefully you’re connecting the dots, but I’ll explain my rationale for property entrepreneurs. 

WHY PYGMALION FOR PROPERTY ENTREPRENEURS

We (Chris and I) know first hand that a property entrepreneur’s path is fraught with obstacles and challenges like uncertainty, overwhelm, lack of clarity, lack of accountability, mental isolation and procrastination.

This makes trying to implement your best laid plans a constant struggle. 

That’s why we love to create incredible mastermind experiences for property entrepreneurs to work through these obstacles together, and help each other execute at the level of their best self. 

What I’m talking about here is literally the Pygmalion effect at work – You supercharge your results after a retreat experience like this because you’ve invested the time to stretch your thinking and translate something inspirational and meaningful to you, into an implementation blueprint that you can artfully execute on week by week. 

The bonds created on the retreat, and the understanding of each others’ business goals ignite this Pygmalion Effect which fuels a highly effective implementation sprint to finish the year strong and carry the momentum well beyond.

For people who are serious about raising their ability to execute and implement their property business plan, this is why Chris and I believe that activating the Pygmalion Effect is a necessity. 

We are going through the application process for our mastermind retreat with applicants right now but there’s still time to apply. 

CLICK THE LINK TO LEARN MORE AND TO BOOK A CALL TO DISCUSS IF IT’S RIGHT FOR YOU

IN CONCLUSION

To borrow the words of Darren Hardy, ‘there is a big difference between speed and velocity’ i.e. there’s a difference between simply being super busy and trying to work fast versus moving fast in a specific direction.

‘Velocity is going fast with a well mapped path to a clear destination.’ Darren recommends 3 things you need to do in order to achieve this:

#1 – It starts with intentional time away from the front line of your business so you can think, plan and make decisions, then you can do fewer things that matter more.

#2 – Eliminate weight by deleting, delegating and diminishing unnecessary tasks

#3 – Have tunnel vision – put your blinders on by blocking out the world and blocking out your calendar with scheduled priorities. 

We work through all 3 on our mastermind retreat.

‘Once you have your direction set and guidance system in place, then you can add speed and create massive velocity”.

This is exactly what we facilitate happening for people through our implementation sprint.

If you were to activate the Pygmalion Effect and become an execution powerhouse, how would you channel it to progress your property journey? Book a call and tell me about it 😁

Image credit: Discover Magazine