At some point in the nearish future Chris Dornan and I will benefit from a one hour Q&A with Rob Moore. This was part of a great offer we took advantage of at the Elite Cashflow Accelerator event in September, where we were the first to book our spot on the Business Systems Course.
I’ll circle back to Rob in a moment, first here’s a quick round up of the week that was:
- Kicked off our recruitment campaign to hire a Property & Operations Manager.
- Took a day out to visit the Falkirk Wheel and Stirling Castle with my family.
- Finally pushed through the synchronisation to integrate multiple properties on airbnb with Kigo (a fair bit more work than expected).
- Big push on researching & contacting various infrastructure and construction projects in our area as part of our business development pipeline for contractor guests to our SA properties.
- Had a brief ride in my friends Tesla on ‘ludicrous’ mode – which can go from 0-60mph in about 2.5 seconds –insane, or…..ludicrous!
- Measured up some new SA apartments for full set up with a furnishing consultant in preparation for opening them up in a few weeks.
- Met with a potential investor about our packaged SA offering
- I’ve just kissed the family goodbye after a great weekend and am now on the train down to Peterborough for the week long speaker training course at Progressive Towers. I’ll be sharing a nice SA unit for the week (new to the market from fellow VIP Gary Smith) with Kenneth Martin (hope your cooking is good Kenny).
- Got some photos taken at one of Chris’ current residential projects (a 35SqM+ extension and re-model in East Lothian ).
Main learns this week from my morning reading/listening/watching sessions:
- This one is a proactive decision rather than a new learn, but I’ve recently decided that once I’ve chosen my top 3 goals for the week ahead (which I do on a Sunday) – I must commit to SCHEDULING allotted time for each goal into my google calendar for the full week ahead. It’s great having clear goals for the week but unless you have specificity on defined completion points and have them scheduled in with a clear plan to execute, then you could find yourself at the desk late on Friday night after a ‘busy’ week with not much completed from your original week’s plan.
- This next point is quite heavy going on the psychology side, something that fascinates me – read it twice if you’re interested. Empathy is the key to melting away marketing obstacles. Empathy is the (imperfect) art of learning what people want, and WHY they want it. The key to empathy is to imagine how your customer’s beliefs characterise their perception of their world and their place in it. As we start to explore customer’s beliefs, needs and wants begin to emerge. Beliefs transform raw needs into specific wants (for example, the need to feel secure can manifest itself as the want to be highly organised).
- More often than not, being selfish is the most selfless thing you can do! – I was reminded of this from one of Darren Hardy’s morning messages- he said that when you take care of yourself first, you can then help others from a position of strength rather than always helping others first and sacrificing yourself. A great example cited was that of Michael Jordan, who focused on his own game intensely for years, before then being in a position to help raise the game of his entire team – he captained the Chicago Bulls to six NBA Championships. Hardy’s mentor Jim Rohn would say, “You take care of you for me, and I’ll take care of me for you.”
- Set Big Hairy Audacious Goals each year, make a plan for them, but in the moment of each day, forget the gap between where you are now and the big scary goal, and just focus on the very next step of action towards it.
So, what about those questions for Rob? If you are still with me, in preparation for our Q&A with Rob, Chris and I would love to tap into the great minds in this community to help generate a selection of quality questions that we could all learn from. We’d like to invite ideas for the kind of questions that will open up some profound wisdom, insights and resources. In return, we’ll share key learns when the time comes. If you’re keen to contribute your thoughts please either respond to this post or message me direct.
Have a great week.