Currently on the train back up to Dunbar from Peterborough after a 5 day intensive speaker training course. Five packed days with a great group of people and big transformations in our ability and confidence to deliver a talk. Big thanks to our trainers Steve and Peter. We all had great fun talking about topics we believe in massively – for me it was the power of mastermind groups and about the mastermind event Chris and I plan to launch next year.
Mid way through the week Dillon shared an inspirational talk with us during which he shared the line used the the title of this week’s post. It was a fitting line for both Dillon’s talk and for our course – in other words if you have a message or mission to share with others, that you know will serve them, don’t keep it locked up inside you. The quote is actually the title of a book written by Dr Wayne Dyer and his daughter Serena about the most important life principle her father taught her – it means that you don’t allow yourself to live any life other than the one you were born to live.
Whilst in Peterborough this week I shared a great Serviced Apartment with Kenny in the Hamptons (you’ve got a super place there Gary- thanks). Each morning before class I jogged round the footpaths and waterways of this new build development listening to podcasts. One of these podcasts about creating your own brand was particularly fitting to the theme of speaker training and getting your message out there. I thought there might be others in the community who would appreciate a summary of the key take aways from this podcast and a link to it if you’re interested:
Here are the 5 C’s of creating your personal brand, courtesy of Pat Flynn (one of my favourite podcasters)
https://www.smartpassiveincome.com/podcasts/how-to-build-a-brand/
1) Clarity
- Be clear on your mission and who you are
- Be clear who you are trying to serve and how
- Have a clear copy i.e. on how you communicate the above (in other words are you making sense with what you’re putting out there?)
2) Consistency
- Have consistency in your message and pack value into the content you share
- It isn’t necessarily about frequency but about showing up consistently and putting maximum effort into what you do
- To be consistent you need to know what to say ‘NO’ to and what to say ‘YES’ to
3) Community
- Have a community to support that brand, and be an extension of it, to be there when trolls show up
- The community is the glue that holds your brand together
- They are the first step towards raving fans
- ”People find you for your content but stay for the community”
- Humans naturally want to be in tribes because people want to get together to be with like minded people
- Pat recommended this podcast on building your tribe http://www.chalenejohnson.com/podcast/Shaleen podcast on building tribe
4) Calls to Action
- Getting the people that follow you to take action, if you miss that out then you are missing a whole part of brand experience, reading content is just one dimension
- When you give calls to action give them opportunities for transformation because you know that when they take action they will benefit
- How to do it? You can use community challenges over a set number of days, i.e. help give them small wins
- “If you want to change someone’s life, start by changing their day- with little wins” – Ramit Sethi
5) Courage
- You need to be brave, it takes hard work, time and bold action to put yourself out there and build a brand- those things will make the difference however
- When you go big you will go into the unknown but that’s where good things happen, you have to get nervous, if not then you could be getting complacent
Have a great weekend all.